Safari PCM
Supports Safari's Private Click Measurement API for cross-domain, anonymous conversions.
Chrome Attribution
Chrome is releasing its own Attribution Reporting API when 3rd party cookies go away.
Supports Safari's Private Click Measurement API for cross-domain, anonymous conversions.
Chrome is releasing its own Attribution Reporting API when 3rd party cookies go away.
When 3rd party cookies go away, cross-domain ad attribution will be hit hard. Browser developers realize this and are building their own sets of APIs to allow for anonymous, cross-domain conversion tracking and ad attribution. Safari's is called "Private Click Measurement" and Chrome is calling theirs the "Attribution Reporting API".
Support for the various APIs will be a requirement to track the effectiveness of digital ad campaigns. Verty was designed to make it easy for you to track in these browsers without having to worry about the details of each API.
In order to continue to track ad effectiveness when 3rd party cookies go away, you'll need to support each browser's API. This endeavor would take a lot of technical resources learning how the APIs work, building your own services to integration with them, and maintaining them over time.
Verty takes all of this headache out of the equation. We integrate with the browsers to support anonymous tracking and simply provide you with the conversion and attribution data you need.
Complete compatibility with Safari's Private Click Measurement and Chrome's Attribution Reporting API.
Data is collected using your and your advertisers' hostnames, making the entire collection process secure.
Proprietary platform built to support millions of requests per seconds. Get your data when you need it, not weeks or months later.
Get your data how you need it - we support database inserts, Kafka streams, API, dashboards, and more!
Our team provides hands-on strategy and implementation support. These protocols are new, so we take the guesswork out of it.
Verty is currently in a closed beta. To learn more or request access to our beta program, please click below and fill out the form.